NEW YORK — The atmosphere surrounding Monday night’s preem for “The Day After Tomorrow” was charged with elements of fantasy and realism.
Fox had 80 tons of snow dumped on a sweltering New York sidewalk leading up to the American Museum of Natural History; while former veep Al Gore piggybacked the film’s hype with a speech on global warming sponsored by MoveOn.org two blocks away.
Helmer Roland Emmerich, who for the third time (“Godzilla,” “Independence Day”) was devastating New York, said he was glad the activists were using the film as a publicity hook.
“These are the people fighting for the environment,” Emmerich said. “How can I not be in sync with them?”
Among those at the launch were Fox’s Tom Rothman, Jeffrey Godsick and Pam Levine; producer Mark Gordon; plus guests including Dean Devlin, Sydney Pollack, Doug Liman, Chelsea Clinton, Spike Lee, Alan Hergott and Kevin Misher.