NEW YORK — Local broadcast TV ad revenue increased more than 12% in the third quarter, driven by big political spending leading up to Election Day, according to the Television Advertising Bureau.
The Bush for President Committee was the 19th largest television advertiser in the quarter, and the Committee to Elect John Kerry came in at No. 41. Political advertisers spent $252 million in the quarter, up from $95 million in the same period last year.
Besides political, the major categories that posted the largest percentage increases were media and advertising (41.0%), insurance and real estate (40.7%), financial (30.5%) and computers and software (28.0%).
The largest dollar volume increase during the third quarter came from automotive and car dealers, up $112 million or 10.9%.
Among the top 25 advertisers, the biggest percentage increases in the third quarter were posted by Sprint (332.1%), Berkshire Hathaway (123.4%), Verizon (83.7%), Comcast (72.4%) and PepsiCo (54.6%).