Rookie sudser “One Tree Hill,” the WB’s little show that could, made it to the top of the hill Tuesday, winning its hour among young femmes and setting season highs for a second straight week.
Along with Fox’s first-year Wednesday hit “The OC,” “One Tree Hill” is proof that young auds — especially females — will indeed flock to something other than the hottest reality program.
Skein’s continuing climb from a disastrous ratings start last fall also shows that sometimes it takes a while for a show to catch on. “One Tree Hill’s” delivery in adults 18-34 on Tuesday (series-best 2.6/8) was nearly triple its debut score in September (0.9/3).
The saga of estranged teenage brothers in a small North Carolina town attracted a big 6.9 rating/20 share in female teens and set series records of 3.6/10 in women 18-34 and a 4.5/12 in femmes 12-34. It won the 9 o’clock hour in the latter and placed second to Fox’s “24” in persons 12-34 (3.0/9).
Fox dominated the night overall, with “American Idol” (10.1/29 in adults 18-49, 23.40 million viewers overall) and “24” (4.9/12 in 18-49, 10.54m) winning each of their half-hours in 18-49. “24” retained a season-best 49% of its 18-49 lead-in from “Idol,” which bested the combined demo deliveries of the other five broadcasters from 8 to 9.