Sony finds new Solution

Short Take

The advertiser-sales arm of Sony Pictures TV has set up Sony Pictures TV Advertiser Solutions, a division that will give advertisers a chance to buy placement across a number of categories ranging from TV syndication and theatrical movies to the Internet and computer entertainment.

Bo Argentino, a longtime exec VP of Sony’s ad-sales operation, will run the new division.

(To submit short takes, contact Geoff Berkshire at (323) 965-4412 or gberkshire@reedbusiness. com.)

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