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Sogecable shakedown

Spanish co. revamps film management

Sogecable, Spain’s largest film and TV company, is re-shaping its top film management structure.

Longtime Sogecable exec Jacques Roldan has been tapped director of film channels at Sogecable’s contents division excluding film on premium channel Canal Plus Espana.

Meanwhile, Gustavo Ferrada will oversee operations at Sogecable film production house Sogecine and sister distrib company Sogepaq.

With Fernando Bovaira, Sogecable’s new director of contents, Ferrada becomes a first port-of-call at Sogecable for companies proposing film co-productions.

Roldan and Ferrada will report to Bovaira, who remains Sogecable general manager and numero uno for film.

Roldan will be responsible for programming, production and selection of films at Digital Plus’ dedicated film channels. He moves across from Sogepaq where, as director of distribution, he headed up day-to-day operations at the distrib.

His departure means that Sogepaq deputy director of distribution Simon de Santiago, is taking a larger responsibility at Sogepaq for the international sales and distribution of Sogepaq’s Spanish lineup of films.

Bovaira, Roldan and Ferrada joined the pay TV operator in the early ’90s when it was still a single analog channel, Canal Plus Espana.

Their careers have grown with Sogecable, which posted first quarter revenues of E379.4 million ($457.1 million), results that make it one of the biggest 50 media companies in the world.

With Ferrada responsible for day-to-day running of Sogecine, the company looks set to continue its director-driven production policy, which has seen it produce first-time directors and then nurse their careers, raising budgets or producing in English in response to the helmers’ creative ambitions.

Bovaira’s next production is Alejandro Amenabar’s Javier Bardem starrer “Out to Sea” will be ready for delivery this summer.

Alex de Iglesia is in post on his Hitchcock spoof “Ferpect Crime.” Julio Medem is developing two ideas for films: the most advanced, a Basque Country-based drama “Aitor.” Juan Carlos Fresnadillo (“Intact”) and Javier Fesser (“Mortadelo & Filemon”) are writing new screenplays.

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