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Soccer tops for auds

Olympics Opening Ceremony second in viewers

The final of the Euro 2004 soccer championship beat the Opening Ceremony of the Olympic Games as the most watched sporting event of the year, according to a study of global sports.

The final between Portugal and Greece was seen by 153 million TV viewers, thanks to a big jump in the number of Asian viewers.

The Olympics Opening Ceremony in Athens attracted 127 million viewers to come in at No. 2, while the Closing Ceremony, which attracted 96 million, came in third.

Janet Jackson’s wardrobe malfunction during the Super Bowl in which the New England Patriots beat the Carolina Panthers was seen by 95 million people to grab fourth place, according to the ViewerTrack report from media agency Initiative Worldwide. The NBA Finals between the L.A. Lakers and the victorious Minnesota Timberwolves came in ninth with 25 million.

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