Mexican sat op pursues DirecTV customers
MEXICO CITY — Less than two months after a massive Latin American feevee consolidation deal, Sky Mexico is hurrying to haul in every available customer.
The satcaster said this week that it had transferred 16,000 subscribers from DirecTV Mexico since the mid-October union of DirecTV and News Corp. made Sky the last op standing in Mexico.
In addition, the Televisa-owned satcaster said that it expects to net about 160,000 extra DirecTV subs over the next nine months to a year, when the rival platform will cease to operate locally. (Sky is already Mexico’s largest satcaster, with nearly 900,000 subscribers.)
The number of subs it converts to Sky is key not only to the platform’s bottom line but to Televisa’s financial picture.
Televisa’s deal with News Corp. links the number of subs migrating from DirecTV to the percentage of Sky it will sell to News Corp. That share would top out at 15% of Televisa’s holdings in Sky should all or most of the 220,000 DirecTV subs make the switch. Even if it sells the full 15%, Televisa would maintain majority ownership of the platform.Satcaster has launched promotions to boost new subscriptions, including a raffle to celebrate its 999,999th sub.
This week Sky announced that it would begin carrying NFL Sunday Ticket, which makes available every National Football League game and previously was exclusively available on DirecTV.