Agreement covers Sweden, Norway and Denmark
AMSTERDAM — Viasat Broadcasting, the broadcast arm of Scandi-based media outfit Modern Times Group (MTG), has renewed for three years its pact with Warner Bros. International Television Distribution for the shared rights to broadcast its blockbuster movies and TV series.
Agreement covers Sweden, Norway and Denmark and will be broadcast on Viasat’s home grown nets TV3, TV3+ and ZTV. Deal includes free-to-air TV preems of first-run blockbuster movies, among them “Harry Potter and the Chamber of Secrets” in Norway, “Murder by Numbers” in all three territories, and “Two Weeks Notice” in Sweden and Denmark. Pact also includes a selection of first-run series from the 2004-2005 US network season.
Rights package also includes library features and mini-series, among them the free-to-air TV preem of “The Sphere” in all three territories.
MTG has been on a buying spree for two years after its free-to-air flagship net TV3 turned in disappointing results judged by analysts to be linked to a weakening programming line-up. Viasat also has similar deals with Fox and Sony.