Potential growth areas include mobile phone content
BERLIN — Haim Saban and execs at his ProSiebenSat 1 broadcasting group will meet today to discuss the company’s future, with shopping and transaction TV likely to top the agenda.
Still smarting from a stagnant advertising market that has fallen nearly 20% in the past three years, German broadcasters are desperate for alternative revenue.
ProSiebenSat 1 wants to double the coin it makes from non-advertising sources to about 16%, according to topper Guillaume de Posch.
He believes mobile phone content, transaction TV and home shopping are areas in which the company could grow.
ProSieben already has a 48% stake in Euvia Media, which owns German transaction quiz channel 9Live, which earns most of its revs though dial-in skeins, as well as travel and shopping web Sonnenklar TV.
“Until there is economic restructuring in Germany, there will not be major change,” de Posch told the Financial Times.
ProSiebenSat 1 has cut overhead and reduced its debt nearly 50% in the past year, which helped boost profits by some $97 million to more than $100 million in the first nine months of the year.