Male-oriented cable network Spike TV wants to help guys get ahead — by offering them the chance to quit their jobs.
Cabler is teaming with U.K. producer RDF Media (“The Swap”) for the unscripted skein “I Hate My Job,” a show the net is eyeing as its next original reality hit following the success of last year’s “The Joe Schmo Show.”
Spike has ordered eight one-hour episodes of the show, which follows three willing guys who abandon their careers for the chance to pursue unfulfilled dreams.
In addition, Spike has tapped former Game Show Network development exec Timothy Duffy to oversee the project. Duffy will serve as director of original series on the West Coast and report to Gotham-based VP of original series Peilin Chou.
Spike’s exec VP of programming and development Kevin Kay said the wish-fulfillment show should appeal to its core audience of ambitious lads.
“Guys are telling us that their career is very important to them. At the same time, most of them say they don’t like what they do,” Kay said. “Here’s a show where our viewers can see people like themselves take some risks and succeed.”
“I Hate My Job” begins with 10 aspiring quitters — including a lawyer who dreams of being a record producer and a father of three who aspires to be a male model — who will toss their livelihoods for a shot at something better. After they quit their day jobs, the top three candidates will receive career makeovers and undergo boot camp-style prep for their potential new gigs.
The finale will culminate with men who’ve either landed themselves new jobs or unemployment.
“The idea of hating your job is common to almost everyone, but who actually does something about it? These are guys with real stakes to lose — they aren’t quitting some part-time job in a video rental store,” RDF L.A. president Cathy Rogers said.
“Our hope is that these guys are successful,” Kay said. “And they may wind up with new careers, or with nothing at all. But we’re going to give them every opportunity — if you’re a slob, we’ll redress you. Don’t know anything about the music industry? We’ll teach you.”
Production starts this month in Los Angeles. Spike will bow the series in September.
RDF will produce ABC’s “The Swap,” a relationship show based on the hit U.K. series “Wife Swap” (Daily Variety, Nov. 13). Credits include “Junkyard Wars” for TLC, “Perfect Match” for ABC Family and “Fake Out” for Court TV.
Previously, Duffy was director of development at Game Show Network and oversaw the production of such skeins as “Fake-A-Date” and “Chuck Woolery: Naturally Stoned.”