Fete thrown to benefit cycler's cancer foundation

CAA threw a beachside power bash Tuesday to coincide with the launch of the Wear Yellow Live Strong campaign by the Lance Armstrong Foundation and Nike.

At the seaside setting of the Variety Beach Club, guests — including Richard Lovett, Rick Hess, Brett Ratner, Luc Besson, Alexandra Kerry, Nadia Bronson and Bennett Pozil — were encouraged to wear foundation-issued yellow wristbands throughout the event and through July to show support.

Nike will donate $1 million to the foundation and lead efforts to raise an additional $5 million through the sale of yellow wristbands engraved with Armstrong’s mantra, Live Strong. All proceeds will benefit LAF programs that help young people with cancer.

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