New Line TV offers pix package barter

Bundle contains 21 pictures

NEW YORK — Dire predictions of a lousy year for national and local spot ad sales have led New Line TV to offer its new syndicated theatrical-movie package for barter only, no cash.

Bundle contains 21 pictures, led by “The Lord of the Rings: The Two Towers,” “The Notebook,” “John Q,” “Blade II,” “After the Sunset,” “Cellular” and “Freddy vs. Jason.”

“We’ll split the advertising time right down the middle with TV stations,” said Vicky Gregorian, senior VP and national sales manager for New Line TV. For a two-hour movie, the station and New Line would each get 14 minutes of ad time.

The first title doesn’t become available to stations until 2007, and each pic will get two runs within a 30-day period. To keep the movies from bumping up against each other in syndication, Gregorian said New Line will space out the titles so that the maximum flow will be one movie per month. (Some months there’ll be no movies.)

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading