NEW YORK — Dire predictions of a lousy year for national and local spot ad sales have led New Line TV to offer its new syndicated theatrical-movie package for barter only, no cash.
Bundle contains 21 pictures, led by “The Lord of the Rings: The Two Towers,” “The Notebook,” “John Q,” “Blade II,” “After the Sunset,” “Cellular” and “Freddy vs. Jason.”
“We’ll split the advertising time right down the middle with TV stations,” said Vicky Gregorian, senior VP and national sales manager for New Line TV. For a two-hour movie, the station and New Line would each get 14 minutes of ad time.
The first title doesn’t become available to stations until 2007, and each pic will get two runs within a 30-day period. To keep the movies from bumping up against each other in syndication, Gregorian said New Line will space out the titles so that the maximum flow will be one movie per month. (Some months there’ll be no movies.)