Primetime auds dip, day up in L.A. sweeps
Primetime viewership is down, but daytime is up in Los Angeles, as stations wind up their first November sweeps with local People Meters.
Despite fears that the Spanish-language stations would be particularly hurt, English-lingo outlets have been proportionally hit as well. But as the dust settles, the local rankings appear to be the same: Univision-owned KMEX still dominates in demos, while KABC’s newscasts were victorious in most household races.
In the month’s tightest contest, KNBC and KABC duked it out at 11 p.m., where the Peacock outlet was tops, with a 5.4 rating/13 share in the Monday through Sunday contest, while the ABC-owned station managed to virtually tie by eking out a 5.38 rating and 12 share. (KCBS posted a 3.91/9).
KNBC was further ahead in the Monday-Friday 11 p.m. news battle, however, landing a 5.9/14 to KABC’s 5.4/12. KCBS, meanwhile, averaged a 4.2/10, while Fox’s UPN outlet KCOP averaged a 1.0/2.
Things were also neck-and-neck in the Monday-Friday 10 p.m. news smackdown, in which Fox’s KTTV (3.0/5) narrowly edged out Tribune’s WB station KTLA (2.9/5). KCAL’s 45-minute newscast posted a 2.4/4.
Spanish-lingo KMEX won the 11 p.m. Monday-Friday news battle in adults 18-49 (2.7/11), followed by KNBC (2.5/10), KABC (1.8/7), KCBS (1.7/7), KCOP (0.6/2) and NBC-owned Telemundo outlet KVEA (0.4/2).
Among adults 25-54, KNBC was tops (3.2/12), then KMEX (2.9/11) and a tie between KABC and KCBS (2.2/8).
That was KCBS’ best November sweeps perf since 1997; station was helped by the strength of CBS’ No. 1 primetime sked. Locally, KCBS was a clear No. 1 in weekday prime among English-speaking households (7.1/11 to KNBC’s 6.7/11 and KABC’s 6.2/10), and No. 2 among adults 18-49 (2.7/8, behind KNBC’s 3.1/9).
KCBS/KCAL prexy-general manager Don Corsini called KCBS’ demo numbers “a tremendous accomplishment.”
In the 10 p.m. demos, KTTV posted a 1.7/5 to KTLA’s 1.3/4. KCAL was behind with a 0.8/2.
Among breakfastcasts, KTLA’s “Morning News” won the 7 a.m. battle with a 3.3/11 — the first November sweep win for the show since 1996. KTTV’s “Good Day L.A.” was No. 1 in adults 18-49 (1.5/13) — while “KTLA Morning News” was also tops with adults 25-54 (1.7/13).
In households, KABC also scored victories with its newscasts at 5 a.m., 5:30 a.m., 6 a.m., 4 p.m., 5 p.m. and 6 p.m.
Thanks to hot network shows like “Lost” and “Desperate Housewives,” KABC also managed to hit the tops in primetime among English-speaking adults 18-49 viewers (3.1/9). KMEX was No. 1 overall, with a 4.4/13.
KNBC averaged a 2.7/8 among adults 18-49 in Monday-Sunday primetime, followed by KTTV (2.5/7), KCBS (2.4/7), KTLA (1.7/5) and KCOP (1.2/3).
KABC scored big time in early fringe at 7 p.m. thanks to the “Jeopardy”/Ken Jennings phenom, posting a strong 8.8/15 in homes.
Meanwhile, in other local TV news, KCAL announced plans to expand its weekend news output, producing primetime newscasts at 8 p.m., 9 p.m. and 10 p.m. on Saturdays and Sundays — mirroring its weekday schedule.
The new weekend casts launch Jan. 8. KCAL has been all-news in weekday primetime since 1990.