Brit reality show concept being shopped to U.S.

One man’s gutsy gamble could soon turn into a reality show.

LMNO Prods. and producer Eric Schotz have bought the rights to Sky One TV’s “Double or Nothing,” a reality format based on an ongoing Sky documentary skein detailing U.K. resident Ashley Revell’s decision to sell off all of his worldly possessions — and then bet his profits on a single spin of the roulette wheel at Las Vegas’ Hard Rock Casino.

Revell’s brave/boneheaded stunt attracted huge international media attention, with the 32-year-old Brit appearing on numerous U.S. talkshows to discuss his big bet — particularly after it paid off.

After hearing about Revell’s plans, Sky One got his permission to turn his stunt into a documentary series. That skein will serve as the basis for the “Double or Nothing” format, Schotz said.

LMNO will begin pitching the project to nets immediately.

Skein, likely to run between four and six episodes, will look for a brave soul willing to bet it all, then follow that person as he goes through the process of selling off his possessions. “There’s entertainment value in someone finding out just how much their life is worth,” Schotz said.

After the big spin — which may or may not be live — skein will document what happens next to the gambler.

“We’ll create this figure who’s larger than life, then follow them as they put their life back together,” Schotz said. “This is the ultimate reality risk.”

Schotz said potential participants will have to go through a battery of psych tests to make sure they’re of sound mind and money before betting their entire net worth on a reality show. Producer isn’t concerned about the show making it past network TV standards and practices.

“It’s a free country, and if someone wants to do this, why shouldn’t they?” he said.

U.K.-based Target Entertainment is distribbing the format for Sky and Die 4 Prods. Alison Rayson and Ellen Lovejoy are handling the project for Target.

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