Lions Gate taps Parducci exec VP

Business Brief

Lions Gate Home Entertainment has named Anne Parducci exec VP of marketing.

A 14-year veteran of Mattel, Parducci will be responsible for overseeing marketing activities for all Lions Gate Home Entertainment product. She’s also charged with building brand marketing.

Parducci reports to Glenn Ross, prexy of Lions Gate Home Entertainment’s Family Home Entertainment division.

Most recently, Parducci was senior VP of business development at Mattel, where she marketed brands such as Barbie and Polly Pocket.

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