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Kroll has new line with TV prod’n

New Line TV boosts exec to veep

Jon Kroll has been upped to exec VP of New Line Television, inking a two-year deal with the company in the process.

Kroll has led New Line’s push into unscripted TV since joining the company last year (Daily Variety, Dec. 12, 2003). He’ll continue to oversee all programming and development at the company, reporting to New Line TV prexy Jim Rosenthal.

Under Kroll, NLTV produced the controversial but ultimately successful “Amish in the City” for UPN. Studio also recently wrapped production on “A Nightmare on Elm Street: Real Nightmares,” a “Fear Factor”-like skein ordered by CBS. However, there’s now a good chance the show will not air on the Eye; it’s unclear if it will end up on another net.

In addition to Kroll’s promotion from senior VP, NLTV has hired Sydney Levin (“America’s Next Top Model,” “Big Brother”) to serve as VP of alternative programming, reporting to Kroll. She’ll develop shows and serve as supervising producer on some projects.

NLTV has also upped Jaret Keller to manager of East Coast development and hired Erin Cristall as manager of alternative programming.

Rosenthal said Kroll’s fast start since joining New Line has demonstrated he’s the right exec to help the division continue to grow.

“We’ve been executing this (unscripted) strategy for 12 months, and we’re very happy with the results,” he said. “We’ve built a team with people with production experience who are capable of producing any kind of show. We’re going to make a big rush at producing as much original programming as we can.”

As for Levin, Kroll said the exec “has the ability to run shows, fix shows that aren’t working and develop shows from scratch. She can step into an edit bay and just make things happen.” Kroll worked with Levin on “Big Brother” and “Amish.”

NLTV also has several scripted projects in the works, including an adaptation of “Kitchen Confidential” and a TV take on “About Schmidt.”

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