Fox’s summer of original programs hasn’t been an out-of-the-box smash — but that’s not stopping other nets from going the year-round route.
In addition to the usual assortment of reality shows, NBC Entertainment prexy Kevin Reilly said he still hopes to have some scripted series on the air next summer.
What’s more, Reilly is looking to use the frame to try some different kinds of comedies or dramas, citing the success of skeins such as “The Seinfeld Chronicles” (aka “Seinfeld”) and “Northern Exposure.”
“I want to go a little off-brand” during the summer, Reilly said, adding the warm weather months are prime for experimentation.
The NBC exec said Fox — while correct in its big-picture view of summer programming — may have tried to do too much too soon this summer.
“I think the strategy (of year-round programming) was right on,” Reilly said. “But I think most of (Fox’s) product was chasing the strategy. They rushed them on.”
Reilly said the TV business might be moving toward a feature-film model when it comes to scheduling shows. Networks “will be rolling out shows wherever you find windows of opportunity throughout the year,” even during months like December and August, he said.