Reality king Burnett sees tube future for Stewart
Mark Burnett thinks a business relationship with Martha Stewart could be a good thing.
In between this week’s two “Survivor” finales, the reality titan found time to meet with the diva of domesticity, as well as Martha Stewart Omnimedia CEO Sharon Patrick. The reason: With CBS taking “Martha Stewart Living” off its stations, Burnett thinks there could be future syndication opportunities with Stewart.
And yes, Burnett realizes Stewart has been found guilty of obstruction of justice and is facing jail time.
“I met with Martha and Sharon to see if there are any opportunities in syndication,” Burnett told Daily Variety Thursday. “My vision says her customers and fans are still loyal to her. I don’t think the Martha Stewart brand loyalty has changed.”
King World’s option on “Martha Stewart Living” is coming up soon, Burnett said, and he wanted to establish a relationship with Stewart in the event her show becomes available. “All I was doing was exploring opportunities,” he said of the meeting.
Burnett thinks Stewart has gotten a bum rap, and he’s hoping she’ll somehow avoid jail. “She’s been persecuted,” he said. “I hope she doesn’t go to jail. It’s all a petty mistake anyone would have made. I would like to find out what happened to the other million shares of (ImClone) stock traded that day.”
Burnett said he’s keenly interested in cracking the syndication market and is exploring other potential ideas. “My mission is to get a show on every network and in syndication,” he said.
He’s getting close: Burnett already has skeins on CBS, NBC and Fox. His “Commando Nanny” laffer is hot at the WB, and there’s word he may be talking to the Frog about a reality show as well.