Exec to o'see ad sales, XM radio deal
FX Networks has upped longtime marketing exec Sally Daws to VP of creative services, a newly created position.
Daws will oversee ad sales for integrated marketing initiatives for FX as well as the FX Web site.
Most recently, exec spearheaded the cabler’s marketing campaign for the 2004 ad sales upfront. In addition, she is currently overseeing the deal between the FX and XM Satellite Radio, sponsor of the commercial-free premiere of the second season of “Nip/Tuck.”
Daws also will continue to manage consumer marketing and report to exec veep of marketing and promotions Chris Carlisle.
“Sally has been an extremely valuable member of FX’s marketing team. She has a rare combination of abilities, both creative and organizational, which are crucial in developing consumer and integrated marketing campaigns that make an impact,” Carlisle said.
Daws has spent more than 10 years at FX, previously serving as director of marketing and advertising, helping to launch the campaigns for “Lucky” and the original films “Redemption” and “44 Minutes.” Before that, she held several positions in marketing and on-air promotions.