Comedic thesp aims to trump 'Apprentice' via parody
Andy Dick is taking on the Donald MTV-style.
Music cabler has picked his reality TV parody “The Assistant” to series, ordering eight half-hours to premiere in the summer.
Project was announced in development earlier this year (Daily Variety, Jan. 15).
Contestants on “The Assistant” will face off in a series of wacky challenges for a gig at a Hollywood production company and — a la “The Apprentice” — a new car.
As in Spike TV’s “The Joe Schmo Show,” Dick will ax players in the style of reality TV’s most memorable elimination ceremonies — i.e., the rose ceremony from “The Bachelor,” the boardroom from “The Apprentice” and the tribal ceremony from “Survivor.”
Cabler and Dick last partnered for sketch show “The Andy Dick Show,” which ran for two seasons on the channel.
Production on the show wrapped last week in Los Angeles.
Producers are Adam Cohen, Cara Tapper, Joanna Vernetti and Andy Dick. Execs in charge of production are Lois Curren, Jessica Samet and Drew Tappon.
Dick appeared — on tape — to promote the upcoming show during MTV’s upfront presentation Wednesday at the Theater at Madison Square Garden.