Derby a winner for NBC

Horse racing telecast ties 2001 and 2002, beats 2003

NBC Sports continued its strong run with horse racing’s Triple Crown events Saturday, as the Kentucky Derby matched the event’s best ratings result in 12 years.

Smarty Jones’ victory generated an 8.3 overnight rating/18 share from 5-6:45 p.m. ET, according to Nielsen in-home viewing estimates. That ties the NBC deliveries for the 2001 and 2002 Derby telecasts. No Kentucky Derby has rated higher since the 1992 race netted a 9.5/26 on ABC.

In the half-hour that included the race (6-6:30 p.m. ET), NBC generated a big 11.9/25 in the overnights, 20% higher than last year’s 9.9/22 for Funny Cide’s victory.

Top local-market scores for the 130th running of the Derby included Louisville, Ky. (36.9/63), Cincinnati (16.7/36) and Oklahoma City (12.1/21), according to Nielsen.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading