ROME — Buyers who don’t find what they’re looking for at this year’s Mifed, may want to do some shopping at Prada.
The first Tribeca Film Festival, hosted by Fondazione Prada, takes place concurrently with the Milan mart, Oct. 12-16. And you needn’t worry about having to shell out Prada prices for a badge: the screenings, held at Milan’s Cinema Anteo, are free. (Info: www.fondazioneprada.org )
“It’s a taste of what we showed in New York in May,” says Tribeca exec director Peter Scarlet. “Prada has been a sponsor of ours for the past two years in New York. So when the foundation invited us to bring a degustazione of what we do here to Milan, it seemed like an exciting idea.”
The selection unspooling in Milan will go beyond what was shown in New York last May. A re-cut version of Wong Kar-wai’s Cannes competish entry “2046” will have its European preem at Tribeca’s first traveling edition, with the helmer in tow and set to hold a Tribeca master class.
Tribeca co-founders Robert De Niro, Jane Rosenthal and Craig Hatkoff also are expected in Milan, along with a gala premiere of Richard Eyre’s “Stage Beauty,” on which De Niro and Rosenthal served as producers.
Other Tribeca titles unspooling include Chinese thriller “The Green Hat,” which took the fest’s top prize; women wrestling doc “Lipstick & Dynamite, Piss & Vinegar”; U.S. indie comedy-drama “Killer Diller”; and Greek pic “A Touch of Spice.” Most of the films’ helmers are expected to be on hand.
So while the overlap with Mifed is purely coincidental — it has to do with De Niro’s schedule — a slice of Tribeca could turn out to be an elegant alternative to the daily grind at the Fiera Milano.
Or you could just take a break from the biz altogether and pay a visit Prada’s original boutique at the Galleria Vittorio Emanuele, near Milan’s Duomo.