Starry ‘BET Awards’ brings record ratings

'Real World,' 'Nip/Tuck' chalk up 3 mil viewers

NEW YORK — Led by Janet Jackson, Beyonce, OutKast and Alicia Keys, Black Entertainment TV’s fourth annual “BET Awards” averaged 5.6 million viewers over two hours on Tuesday to become the highest-rated show in the history of the network.

On the same night, MTV’s “Real World” wrapped up a record-setting 14th season by chalking up 3.8 million viewers — only slightly under the 3.9 million average that made this year’s “Real World,” set in San Diego, the most-watched in the show’s history.

In its second episode of the season, FX’s “Nip/Tuck” pulled in 3.2 million viewers from 10-11 p.m. Tuesday, down from last week’s premiere of 3.8 million but heavy on the 18-49 demo Madison Avenue loves. The demo comprises a strapping two-thirds of the show’s total audience.

In direct competition with “Nip/Tuck” and the half-hour “Real World,” Bravo held its own with “Queer Eye for the Straight Guy,” reaping 2 million viewers with a rare episode in which the Fab Five bypassed heterosexual males and performed their magic on another gay man who was severely style-challenged.

The Nielsen battle of these programming powerhouses only reinforced the industry perception that Tuesday night at 10 is the most competitive time period in ad-supported cable.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety

    Loading