Prescott's tapped Sony BMG exec VP

Tim Prescott has been named exec VP and chief marketing officer of Sony BMG Music Entertainment, titles he previously held at BMG.

Prescott will be responsible for creating a unified marketing approach to support Sony BMG’s artists and labels globally and to better leverage its creative assets. With the primary objective of developing worldwide superstar artists, Prescott’s department will oversee global marketing and release strategies for Sony BMG’s major artists and set the agenda for a revitalized priority artist system. He will be based in New York and will report to CEO Andrew Lack.

The existing Sony Music Entertainment Intl. Marketing team and regional marketing staff and the current BMG Global Marketing Group will report directly to Prescott. He will continue to oversee BMG Funhouse in Japan.

Prescott created and led BMG’s Global Marketing Group and was a member of BMG’s executive board before the Sony merger. The Group played a key role in the success of Dido, Avril Lavigne, the Strokes, Foo Fighters, Usher, Britney Spears, Pink, Christina Aguilera, Rod Stewart, Maroon 5, Alicia Keys, Velvet Revolver and OutKast.

Before being named chief marketing officer for BMG in early 2003, Prescott was head of BMG’s Asia Pacific Region, where he oversaw and revitalized operations in 15 countries. He joined BMG as managing director of BMG Australia and New Zealand in 1996, having previously held several senior management positions in marketing, promotions and A&R at Sony Music and PolyGram Australia.

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