Star power drives music cabler's sked
MTV and Cameron Diaz are going globe trotting.
Music cabler is developing several reality shows for the teen set, with Diaz, Hilary Duff, Frankie Muniz and Jessica Simpson’s younger sister Ashlee as subjects.
Diaz will be featured in her project as she and a group of friends travel to various locations around the world. Pals will be on a mission to aid in environmental causes.
Projects are part of the channel’s 2004 development slate that also includes deals with Foxy Brown, Orlando Jones and Andy Dick.
Announcement comes on the heels of MTV wrapping up 2003 as the top dog in basic cable among the 12-34-year-old demographic.
“MTV provides a platform for celebrities to speak directly to our audience,” said Van Toffler, prexy of MTV & MTV2. “We’ve created an environment where artists can experiment with us to break new ground in entertainment, and we look forward to doing just that with all the great talent we’re developing projects with.”
Among the projects greenlit for either pilot or development are:
- An Untitled Hilary Duff Show (development) — Tony DiSanto, Liz Gateley and Rod Aissa are the execs in charge of development. Pact with Duff comes not long after the thesp/thrush inked a 2004-2005 comedy pilot deal with CBS.
- “Ashlee” (development) — follows 19-year-old Ashlee Simpson as she signs her frosh record deal, writes songs, auditions her band and records an album. Joe Simpson will co-executive produce. Lois Curren, Rod Aissa and Greg Johnston will serve as executives in charge of production.
- “Frankie Muniz Project” (development) — Muniz goes back to high school and whisks away unsuspecting students to live out their fantasies. Muniz, David Franzke and 3 Arts’ Jeff Golenberg and Mark Schulman will serve as co-creators and exec producers. Execs in charge of development are Lois Curren and Beth Greenwald.
- “Chico & Guapo” (development) — animated skein voiced by Orlando Jones follows the comic misadventures of two Latino janitors as they strive to get ahead in the music biz. Co-creators and exec producers are Jones, Paul D’Arci and PJ Pesce. Dallas Austin will produce. Execs in charge of development are Marian Davis and John Priemer.
- “The Assistant” (pilot) — an inside look at the zany life of Andy Dick as he chooses from a variety of potential assistants. Producers are Adam Cohen, Cara Tapper and Andy Dick. Execs in charge of production are Jessica Samet and Drew Tappon.
- “Foxy’s Family” (development) — Billed as “Good Times” meets “Making the Band,” “Foxy” watches Brown as she balances a double-life split between the suburbs of New Jersey and Brooklyn.Executives in Charge of development: Tony DiSanto and Liz Gateley.
Diaz is repped by CAA and the Firm.
(Denise Martin contributed to this report.)