Channel to bow next February
JOHANNESBURG — MTV is launching a new 24-hour channel in Africa, which will give a platform to a variety of music genres from the continent alongside U.S. and U.K. programming featuring international artist.The African version of MTV Networks Europe’s urban music service, MTV Base, will bow in sub-Saharan Africa next February. The English-lingo channel will be broadcast via satellite to 1.3-million households in 48 countries as part of South-African-based pay TV firm Multichoice’s Digital Satellite Television platform. Multichoice has carried MTV programing since 1995. MTV aims to play a social role in Africa by getting involved in AIDS education. It will introduce HIV/Aids awareness and prevention messages, in addition to airing programming from MTV Intl.’s “Staying Alive” series.
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