You will be redirected back to your article in seconds

Inside Move: Wall of sound

Infinity turning tune bows into hot 'Date'

Infinity wants to give CD releases the red-carpet treatment.

The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems?

It’s a good question now that opening-week SoundScan numbers are becoming as important to the record biz as a boffo weekend for film or a ratings sweep for TV.

In order to make that critical first week count, Infinity is pitching a new program it calls “Street Date.”

Idea is to generate a tsunami of publicity starting two weeks before a release hits stores, including live interviews, listener contests and a long-form radio show modeled on VH1’s “Behind the Music.”

“What this does for the artist is create an event around the release date,” says Infinity topper John Sykes.

Record execs seem to be buying.

Capitol Record’s Craig Kallman thought the program could poach marketing dollars otherwise destined for mags or outdoor campaigns.

As Viacom’s poorest-performing division, Infinity is going to need it.

The fate of radio and the recording industry are tightly intertwined.

As Sykes is quick to point out, radio still influences the music consumer more than any other media.

Get ready for some heavy rotation.

— Michael Learmonth

More Music

  • Tommy Keene, Singer-Songwriter, Dies at 59

    Tommy Keene, Power-Pop Singer-Songwriter, Dies at 59

    Infinity wants to give CD releases the red-carpet treatment. The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems? It’s a good question now that opening-week SoundScan numbers are becoming as important […]

  • Hand out image - Free of

    Philanthropy at the Core of Scooter Braun's Business

    Infinity wants to give CD releases the red-carpet treatment. The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems? It’s a good question now that opening-week SoundScan numbers are becoming as important […]

  • Bruno Mars

    Hitmakers: From Beyonce to Kim Kardashian, the Stars Are All About Bruno Mars

    Infinity wants to give CD releases the red-carpet treatment. The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems? It’s a good question now that opening-week SoundScan numbers are becoming as important […]

  • Justin Bieber Ariana Grande Kanye West

    From Ariana to Watt: Catching Up With Scooter Braun's 20 Clients as SB Projects Turns 10

    Infinity wants to give CD releases the red-carpet treatment. The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems? It’s a good question now that opening-week SoundScan numbers are becoming as important […]

  • Scooter Braun Team

    Meet the Six Key Execs Who Help Scooter Braun Care for Roster of Clients

    Infinity wants to give CD releases the red-carpet treatment. The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems? It’s a good question now that opening-week SoundScan numbers are becoming as important […]

  • Justin Bieber: Never Say Never

    Scooter Braun's Movie Business Expanding Well Beyond Justin Bieber

    Infinity wants to give CD releases the red-carpet treatment. The radio broadcaster met with record execs in New York and Los Angeles last week to pose the following question: Why shouldn’t record releases get the same buzz as film and TV preems? It’s a good question now that opening-week SoundScan numbers are becoming as important […]

More From Our Brands

Access exclusive content