Co. has sunk tens of millions into development
NEW DELHI — Indian corporate billionaires have set their sights on acquiring Boeing Digital Cinema. Among those named as bidders for the d-cinema systems are Silicon Valley-based tech whiz Raj Singh and liquor baron Vijay Mallya.Digital cinema distribution has yet to really catch on in the U.S., though Boeing has sunk tens of millions into developing the technology. Company announced it was looking to sell its assets in November. Singh has been involved in the creation of numerous tech companies, with a focus on fiber-optic networking. Singh has dabbled in entertainment — he set up Kundalini Pictures and exec produced two Hindi feature films, “Leela” (2002) and “Maya” (2001), both crossover films made in L.A. and Bollywood. Mallya runs India’s $1.5 billion United Breweries Group and has also diversified into the entertainment industry. He turned producer for Bollywood potboiler “Rakht” (Blood). Mallya also owns the popular film magazine India Cine Blitz.