Stage Holding takes ‘Mamma Mia’

Prod co. to roll out musical in 10 new countries

AMSTERDAM — Joop Van Den Ende’s Stage Holding has signed an agreement that will allow it to produce future foreign-language productions of the musical “Mamma Mia!” in some 10 countries with the musical’s creator, Littlestar.

The deal is a major coup for Stage Holding which currently operates in four European territories: Holland, Germany, Spain and the UK.

” ‘Mamma Mia!’ is just the sort of content we need to roll out to the other European territories we have been hoping to enter,” said international exec producer Robin de Levita.

The pact gives Stage Holding the right to present any future foreign-lingo productions of the 5-year-old smash hit musical in Russia, Italy, France, Portugal, Hungary, Greece, Poland, Belgium, the Czech Republic and Turkey over the next 10 years.

Littlestar is the company formed by producer Judy Craymer together with Bjorn Ulvaeus, Benny Andersson and Richard East to present the stage musical.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety