Legiter's B.O. hit a healthy $423,325 last week
A week after announcing that “Gypsy” would close at the end of the month, producers of the Broadway revival announced that the show will go on, for now.
In making the closing announcement last week, producers Robert Fox and Ron Kastner left open the possibility that increased ticket sales generated by the news might induce them to change their minds, and that seems to be the case.
In a statement released Wednesday Fox said: “The outpouring of support for ‘Gypsy’ has been remarkable. I am very proud of this production, and I believe it should not close while there is an audience eager to see (it).”
Last week, “Gypsy’s” B.O. climbed by $63,290 to $423,325.
The B.O. boost could be ascribed to more than just a rush on tickets following the closing announcement. Grosses were up all across Broadway as weather warmed up; New York’s exceedingly chilly winter had dampened business across the board. “Gypsy’s” increase was about in the middle of the range for musicals.
Sacrifices all around
Also a factor: The producers asked for concessions from “everyone working on the show” to keep it open. In the statement, Kastner said: “Everyone connected with the ‘Gypsy’ company and the Shubert Organization immediately volunteered to help us get through this tough winter period. No one in the Broadway community expected this traditionally challenging season to be so rough.”
The Arthur Laurents/Jule Styne/Stephen Sondheim musical won the Grammy for cast album on Sunday.
It still seems unlikely the production will turn a profit: The show was expected to be about $4 million in the red if it closed at the end of the month, and it will need to see a sustained increase at the B.O. to stay open through the spring.