Exhib steps up against rival
VENICE — Leading European multiplex operator UGC will open Italy’s largest multiplex outside Rome in December, pitting itself up against Warner Village Cinemas as a significant Italo player.
UGC will unveil the 24-screen venue in Fiumicino, near the Italian capital’s Leonardo da Vinci airport, just a few miles from where Warner Village operates an 18-screener that is at present the country’s biggest hardtop.
Besides the plex, called Parco Leonardo, UGC will also open a 16-screen venue in October near Turin. The French exhibition chain, which also has a film production side, runs another 16-screener outside Rimini, in central Italy.
By year’s end UGC’s three facilities in Italy will comprise 56 screens, making it a key exhibition chain in this underscreened country. UGC is keeping plans for further Italo plexes under wraps.
Warner Village Cinemas, Italy’s top exhibition chain, has 12 plexes with 147 screens.