You will be redirected back to your article in seconds

Spanish TV tunes to film

B'casting honchos show support at producer event

MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino.

At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was said, but who turned up to listen that was important.

Attendees included the four grandees of Spanish broadcasting: Sogecable CEO Javier Diez de Polanco; TVE director Juan Menor; Antena 3 CEO Maurizio Carlotti; and Telecinco CEO Paolo Vasile. Industry pundits positively purred at the unprecedented sight of Perez and Vasile gladhanding.

The backstory involves broadcaster coin, which is the most important source of funding for Spanish filmmaking. In the past, it hasn’t been clear if commercial webs Antena 3 and Telecinco have consistently complied with government quotas obliging them to invest 5% of their annual revenues in Spanish or European films.

The event publicly confirms a detente between the private TV operators and Fapae, which should mean more coin channeled to cash-strapped local filmmakers.

That’s good news for producers outside Spain as well: Starved of tax breaks, Spanish pic producers have not been able to provide much equity for international co-productions over the past few years. Now their purses should be slightly fuller.

More Film

  • Jean Reno Boards Pablo Aragüés’ Fantasy

    Jean Reno Boards Pablo Aragüés’ Fantasy Thriller ‘1,200 Souls’ (EXCLUSIVE)

    MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino. At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was […]

  • Stranger Things Season 2

    Netflix, Deutsche Telekom Ink Global Partnership

    MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino. At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was […]

  • 'Sweet Country,' 'Newton' Share Honors at

    'Sweet Country,' 'Newton' Share Top Honors at Asia Pacific Screen Awards

    MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino. At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was […]

  • Canal Plus

    AMC Networks International Picks Up Canal Plus Show 'Ouro' for Spain, Portugal

    MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino. At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was […]

  • Overview of IDFA’s 2017 Forum

    IDFA Forum: ‘Documentary Makers Want To Go Behind The News’

    MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino. At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was […]

  • Serbian Doc 'The Other Side of

    'The Other Side of Everything' Leads Winners From a Politically Charged IDFA Lineup

    MADRID — The Spanish film industry crossed into a new era Wednesday at Madrid’s august Old Casino. At the “ungodly” hour of 11:30 a.m., as its prexy Pedro Perez put it, powerful producer trade body Fapae unveiled three TV commercials designed to push Spaniards into seeing more Spanish cinema. But it was not what was […]

More From Our Brands

Access exclusive content