Spain’s On Pictures picks up Fragile

Bajo Ulloa's fairy tale romance woos fest auds, critics

MADRID — Recently-launched indie Spanish distributor On Pictures has taken Spanish distribution rights to Juanma Bajo Ulloa’s “Fragil” (Fragile).

The new feature from admired Basque helmer Juanma Bajo Ulloa (“Airbag,” “The Dead Mother”), “Fragile” — which shouldn’t be confused with Jaume Balaguero’s Calista-Flockhart-starrer “Fragile” — is a romantic fable told in the style of a contempo fairy-tale about the love affair between a normal girl and a Hollywood star.

Spanish international sales consortium the Pi Group recently took international rights to the title. Shot in English and Spanish, “Fragile” played to applause and upbeat reviews at the 37th Sitges Film Festival playing in a special screening Friday Dec. 10.

“Fragile” is On’s second pickup after the Don Cheadle-starrer “Hotel Rwanda,” which it closed on at last month’s American Film Market.

Forming part of Zeta Audiovisual, the film arm of the Zeta Group, one of Spain’s biggest publishing groups, On Pictures major focus is on the acquisition of mainstream pics.

Its acquisition of “Fragile” and “Rwanda” suggests that it will also have a strong line in upscale titles with B.O. appeal.

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