Students will study animation, Web design, art direction

SHANGHAI — China’s third film school, the Shanghai Film Academy, opened Thursday and will begin accepting students at the start of the academic year in the fall.

Since the end of the Cultural Revolution in 1976, Beijing Film Academy has been China’s pic studies powerhouse. Virtually all of the big names in the domestic film industry are alumni, including helmers Zhang Yimou (“Hero”) and Chen Kaige (“Together”) and actors Jiang Wen (“Green Tea”) and Zhang Ziyi (“Crouching Tiger, Hidden Dragon”).

Beijing’s academic monopoly was broken three years ago with the opening of a school in Chongqing, in the Sichuan province.

With Shanghai’s aspirations for cultural domination on the mainland, however, it is the natural base for a rival to Beijing. School will provide talent for the burgeoning production facilities in the area.

The Shanghai Film Art Institute, of which the film academy will be one part, is to be run by Shanghai’s Tongji U. Alongside film studies will be courses on animation, Web design, costume design, architecture and art direction.

The institute will be home to around 3,000 students, of whom 960 are expected to enroll in the first year.

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