HOLLYWOOD — The Battle Group, a management, production and marketing firm, has merged with AniManagement, which reps animators and other creative professionals, to form Quattro Media in a combo portending growth opportunities in an array of youth-oriented entertainment segments.
Battle and AniManagement plan to consolidate their operations in the former’s Westwood, Calif., offices. Both firms have been active in Japan and Hong Kong, and principals will also open a Quattro Asia satellite office in Tokyo.
An additional component of Quattro’s business model involves a relationship with J.A. Roth and Associates, a licensing and merchandising firm that specializes in action figures and other memorabilia based on films, TV shows and other properties.
Quattro principals aim to exploit existing client and business relationships to mine a trove of entertainment areas.
“Whether it begins as a comicbook, videogame, toy, lifestyle brand or sports property, the philosophy of Quattro is to take the combined supply of rich intellectual property that we represent or have developed and leverage these vehicles into multiple platforms across the industry,” said Peter Levin, managing director at Battle with partner Jeremy Lappen. “In combining shops, we look forward to creating a broader base of relationships and increased infrastructure to better serve our client base and capitalize on creative opportunities.”
Aaron Berger, principal at AniManagement along with James Strader, said firm’s merger with Battle will “provide access to markets and industries that are tremendously important to our collective businesses as we expand.”
Founded in 2001, Santa Monica-based Battle has focused on the creation of franchise entertainment and sports properties and the representation of a broad-based client list.
Clients include more than 20 mixed martial arts athletes as well as martial-arts promoter K-1 and individual writers, directors and lifestyle experts.
Battle is attached as producer or exec producer on several film and TV properties, including martial-arts television project “Bushido” with “Survivor” creator Mark Burnett. Firm also works closely with merchandiser Sideshow Collectibles, vidgame company Gamespy Industries and food manufacturer Jelsert.
Levin, through a separate entity, the York Group, is the managing member of a partnership that owns and operates three minor-league baseball teams and the Chicago Rush arena football team.
AniManagement, created in 1996, has clients including online entertainment site AtomShockwave; DNA Prods., creator of the film and TV series “Jimmy Neutron: Boy Genius”; Wild Brain, creator of the “Higgly Town Heroes” Disney skein; IDW Publishing, whose comix “Thirty Days of Nights,” “Wake the Dead” and “Hyde” are being developed as movies; and several individual producers, directors, comics creators and scribes including live-action writer Michael Dougherty (“X2”). Firm has actively been developing a slate of animated and live action pics it plans to produce.
Financial terms of the Quattro merger, which closed March 11, haven’t been disclosed. But Levin described the transaction as “a merger of equals.”