Orgs tout Ratings Awareness Month

Efforts to educate parents will be redoubled

HOLLYWOOD — A coalition of five entertainment trade orgs, including the National Assn. of Theater Owners, has banded together to declare June Entertainment Ratings & Labeling Awareness Month.

Orgs will observe the month by redoubling their efforts to educate parents on how their respective ratings systems work and to make sure that retailers and exhibitors are complying with the trade groups’ policies.

In addition to NATO, the participating groups are the Digital Media Assn., Interactive Entertainment Merchants Assn., National Assn. of Recording Merchandisers and Video Software Dealers Assn.

“For movies, music and videogames, ratings and labeling systems exist to provide parents the tools they need to guide their children’s entertainment decisions,” the groups said in a statement. “For those systems to be effective, parents and retail employees must be familiar with the ratings and labeling information available to them.”

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