BUSAN, Korea — The European Film Promotion and Europa Cinemas have brought 77 pics, shorts and documentaries to the Pusan Intl. Film Festival — as well as a little candy for local distribs.
Financed by the European Union’s Media Program, the orgs will dish out financial support to Korean and Asian distributors who pick up one of the Euro films unspooling here.
The EFP covers up to E5,000 ($6,100) of promotion and other costs for films selected for festivals in Buenos Aires, Moscow, Rio de Janeiro and Pusan, with the money going to the production or sales agent. Further festivals will be added. Europa Cinema, which already supports distribs of Euro pics in Latin America, Africa and the Middle East, now extends its support to East Asia, with Korea the first stop.
Within two days of Friday’s announcement, Europa Cinemas exec Fatima Djoumer had received seven applications from Korean distribs.
Europa Cinemas plans to push into Japan next year to boost European films in Asia’s largest market. This new incentive comes at a time when Korean films dominate screens in most of East Asia.
The Pusan fest runs Oct. 7-15.