Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary.
As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content.
Loews plans to support the promo with in-theater media displays.
BrandGames has partnered in the past with Taco Bell, General Mills, Pizza Hut and others.