Loews promos centennial

Co. to distribute CD-ROMs with vidgame, trailers

Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary.

As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content.

Loews plans to support the promo with in-theater media displays.

BrandGames has partnered in the past with Taco Bell, General Mills, Pizza Hut and others.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading