Loews promos centennial

Co. to distribute CD-ROMs with vidgame, trailers

Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary.

As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content.

Loews plans to support the promo with in-theater media displays.

BrandGames has partnered in the past with Taco Bell, General Mills, Pizza Hut and others.

More Film

  • Juliette Binoche Slack Bay

    Juliette Binoche Receives UniFrance's French Cinema Award

    Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary. As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content. Loews […]

  • The Catcher Was A Spy Sundance

    Sundance Film Review: 'The Catcher Was a Spy'

    Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary. As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content. Loews […]

  • 'The Kindergarten Teacher' Review

    Sundance Film Review: 'The Kindergarten Teacher'

    Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary. As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content. Loews […]

  • 'Juliet, Naked' Review: Ethan Hawke, Rose

    Sundance Film Review: 'Juliet, Naked'

    Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary. As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content. Loews […]

  • 'Pity' Review: No Mercy Shown in

    Sundance Film Review: 'Pity'

    Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary. As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content. Loews […]

  • American Animals

    Sundance Film Review: 'American Animals'

    Loews Cineplex is partnering with marketing company BrandGames on a promo to mark circuit’s 100th anniversary. As part of the promo, Loews plans to distrib 5 million CD-ROMs to patrons at theater concessions stands. The discs will feature a Loews 100th Anniversary Game Show, a selection of movie trailers, vidgame demos and other content. Loews […]

More From Our Brands

Access exclusive content