Laudadio to head Rome pic palace

Cinema is akin to Directors Guild building in L.A.

ROME — Italian film critic and former Venice Film Festival chief Felice Laudadio has been appointed director of Rome’s nascent Casa del Cinema, a state-of-the-art facility for industry screenings, receptions and confabs, sponsored by Deluxe Labs and Kodak.

Located in the Villa Borghese park, atop the Via Veneto where Fellini shot “La Dolce Vita,” the Casa Del Cinema is meant to be akin to the Directors Guild building in Los Angeles, Laudadio told Daily Variety.

Deluxe is providing a 140-seat theater/meetin room equipped with simultaneous translation and subtitling gear, in addition to film and video projection equipment. Kodak is giving the Casa a conference room/library with a Web-wired maxi-screen.

Rome’s badly needed film center, which will be open to the public, involves a $6 million restructuring of the park’s 18th-century Casina delle Rose building. It also will include DVD screening booths, a bookshop, and a restaurant.

Rome mayor Walter Veltroni is skedded to cut the Casa del Cinema ribbon in September.

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