IBM drawn to India toon biz

Big Blue sees country as world's fastest growing market

CALCUTTA — IBM has its eye on entering the entertainment industry in India, focusing on providing high-end computers for the country’s burgeoning animation industry.

“We see India as the largest and fastest growing market … much faster now than even Hong Kong and Singapore,” said Quentin Staes-Polet, the Asia-Pacific head of IBM Digital Media Solutions. “India is increasingly seeing media consumption in a networked environment which is moving away from analog to digital systems. This is where we can play a role.”

Staes-Polet said IBM has pacted with Crest Communications, a company involved in 3D animation projects largely for the U.S. and overseas territories.

“We have developed a financing model which operates like a leasing agreement,” Staes-Polet said. “The animator pays for the equipment in installments.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading