Exhib Century plans 12-plex

Venue includes stadium seating, café, digital sound

Century Theaters said Tuesday it plans to build a 12-screen multiplex in the Bay Area city of Hayward.

Alameda County move dovetails with San Rafael exhib’s enthusiasm for projects keying on downtown revitalization projects. Circuit also operates theaters in downtown areas of northern California’s Walnut Creek, Pleasant Hill, San Mateo and Redwood City markets.

“We’ve been very successful in all of our downtown projects,” observed Raymond Syufy, chairman-CEO at Century.

Amenities at the Hayward theater will include stadium seating, digital surroundsound stereo, wall-to-wall movie screens, rocking love seats and a cinema cafe. Auditoriums will be designed for Lucasfilm THX certification.

Multiplex will be part of a Cinema Place restaurants and retail center, being developed by Blake Hunt Ventures.

“We believe Cinema Place will be a catalyst for the renaissance of downtown Hayward,” said Brad Blake, CEO of Blake Hunt.

Century operates more than 900 screens in 11 states.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading