WB Pix ices deal for 3-D ‘Polar’

Pic to go day-and-date on Imax

Warner Bros. Pictures has struck a deal with Imax to release a 3-D version of its upcoming animated film “The Polar Express” on Imax screens day-and-date with its theatrical bow on Nov. 19.

“The Polar Express” will be the sixth film that Warner Bros. has released on Imax screens. The duo also partnered on “The Matrix” sequels and “NASCAR 3D.” This summer, they will together distribute “Harry Potter and the Prisoner of Azkaban” and “Catwoman.”

Tom Hanks stars in “The Polar Express,” which was directed by Robert Zemeckis. Sony Pictures Imageworks handled the film’s complex computer-animation requirements and developed a new motion capture technology used in the film’s production.

“When I saw the tests for ‘The Polar Express’ in Imax 3-D, I was excited that audiences would be able to experience the film this way,” Zemeckis said. “The 3-D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story.”

Castle Rock, Zemeckis’ ImageMovers, Hanks’ Playtone and Shangri-La Entertainment produced the pic.

As of December, Imax operated 240 theaters in more than 35 countries.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading