The Tokyo Intl. Film Festival (Oct. 23-31) is getting serious with its plans for a new film market, despite the already crowded autumn for film sellers and buyers.
At a reception hosted by the Japan External Trade Organization (JETRO) and UniJapan, the country’s film promotion organization, TIFF announced that the Tokyo Intl. Film & Contents Market will take place Oct. 25-27 at Tokyo’s swank Roppongi Hills complex, not far from the festival’s main venue in Shibuya. Tifcom, as it will be known, will be open only to professionals; it aims to attract 100-plus Japanese and international participants.
Before that, though, participants will be invited to join the Japan Contents Fair (Oct. 22-24), a mix of film market and open-to-the-public events, at Tokyo’s Makuhari Messe fairground. Site is 20-plus miles away from the main action and poses major logistic problems for companies attempting to attend both events.
TIFF general producer Tsuguhiko Kadokawa explained the strategy behind the fest’s market extension.
“A real A-festival needs a market for professionals,” he said.
Asked whether a year in which Mifed, Korea’s Pusan Intl. Film Festival and a second AFM are lined up just before and after TIFF is the right time to start a market venture, Kadokawa replied, “For us, it’s the right timing. The government is behind it, and we have a greatly enhanced budget available.”