Spain reign change

Sogecine-Sogepaq shuffles up exex suite

MADRID — In an exec restructuring at Spain’s powerful production-distribution combo Sogecine-Sogepaq, Francisco Sanchez Ortiz has been tapped as the director of distribution and marketing.

Simon de Santiago has been appointed the director of production and international. Sophie de Mac Mahon has been upped to head of international sales, while the international sales team will be strengthened by sales executive Beatriz Setuain.

The film production division of Spain’s biggest film and TV company, Sogecable, Sogecine has made a raft of high-profile Spanish films over the past decade including Julio Medem’s “Sex and Lucia,” Juan Carlos Fresnadillo’s “Intacto,” Javier Fesser’s “Mortadelo & Filemon,” Jose Luis Cuerda’s “Butterfly,” and Alejandro Amenabar’s “The Others” and “The Sea Inside,” which has just won Javier Bardem a Golden Globe nom for actor.

Sogepaq handles distribution in Spain, as well as international sales. The appointments are all inhouse promotions, giving larger responsibilities to young execs who have helped maintain Sogecine-Sogepaq as a leading film force in and outside Spain.

They underscore the effective merger of Sogecine and Sogepaq which, rather than acting as two separate companies, now house a production and distribution division with international biz lying somewhere in between.

Reorg complete

The exec restructuring also serves to complete the reorganization of Sogecine-Sogepaq following Sogecable’s general manager for film, Fernando Bovaira, taking on further responsibilities from early 2004 as the director of contents at pay TV operator Sogecable.

Bovaira took former Sogepaq director of distribution Jacques Roldan with him to become director of film channels at Sogecable’s contents division. Sanchez Ortiz and De Santiago will report to Bovaira, who remains the numero uno at Sogecable for film production and distribution.

De Santiago will continue to supervise the international department and work closely as head of the production department with Sogecine producer Gustavo Ferrada, who is now free to dedicate his time to his primary focus and passion — the production of individual films.

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