New Line’s ‘Into’ comedy

Studio buys book rights for big bucks

In an outright purchase worth seven-figures, New Line bought the rights to make a romantic comedy out of the pop culture phenomenon book “He’s Just Not That Into You: The No-Excuses Truth to Understanding Guys.” Co-authors Greg Behrendt and Liz Tuccillo will write the script.

The book is a non-fiction advice forum for women who seem in denial when their men make excuses to keep them from committing. The hard fact is, the guy is probably not interested in the woman.

The book was hatched by Behrendt, a former story editor for “Sex and the City,” and Tuccillo, a writer on the show. The pic will be about a hard-line advice guy who falls for a woman who seeks him out because she can’t figure out the men in her life. The book was sold by ICM.

“As soon as I heard the title, even before it was published, I knew it could make a strong romantic comedy,” said New Line production prexy Toby Emmerich. “The writers made us wait until they came up with a movie pitch, and we bought it right away.”

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