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Lion ups publicity veteran

Robino has negotiated pacts with Ford and Burger King

MGM distribution has upped promotions exec Mary Goss Robino to executive vice president of worldwide promotions.

Continuing in her current capacity, Robino is responsible for creating, selling and implementing global and national promotional tie-ins; developing national print and broadcast tie-ins; and acting as liaison with the interactive, consumer products, product placement, homevideo, television and international divisions for all MGM and UA theatrical releases.

Veteran promotions exec joined MGM in January 2001.

Prior to the Lion, she ran the national promotions department for 10 years at New Line, contributing to the film campaigns for “The Lord of the Rings,” “Austin Powers: International Man of Mystery” and “Austin Powers: The Spy Who Shagged Me,” “The Wedding Singer,” “Dumb & Dumber” and “The Mask.”

Recent partnerships Robino has negotiated include Ford, Burger King and Pepsi.

Current MGM projects include “Agent Cody Banks: Destination London,” “Sleepover,” a remake of “The Pink Panther,” “Into the Blue,” “Be Cool” and the 21st installment of the James Bond franchise.

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