Sony Imageworks has upped Debbie Denise from senior vice president to exec VP and executive producer.
She becomes one of only two exec veepees and executive producers at the growing visual effects and digital character animation shop, joining Jenny Fulle.
Both Denise and Fulle report directly to Sony Imageworks prexy Tim Sarnoff.
Sarnoff said the promotions of Denise and Fulle are part of Imageworks’ transition from a visual effects company to a “digital character company” that does effects work on a for-hire basis and toons for Sony Pictures Animation — two activities with different needs.
“Debbie is in charge of making sure that the pipeline is robust, secure and able to accommodate multiple, simultaneous productions,” Sarnoff said. She will manage the company’s manpower and technology so both kinds of work can be done at the same time.
Between them, Denise and Fulle will manage all aspects of production for Imageworks. Fulle manages the company producers and current productions. Fulle’s promotion was announced last month.
Denise joined Imageworks in 1995 from Industrial Light & Magic, where she was interim head of production. For Imageworks, she most recently worked as associate producer on “The Polar Express.”
She was also executive visual effects producer on “Seabiscuit,” “Harry Potter and the Sorcerer’s Stone,” “What Lies Beneath” and “Stuart Little.”
She is in production on DreamWorks’ “The Prizewinner of Defiance, Ohio” and motion-capture animated pic “Monster House.” While American digital effects shops are being squeezed by competish from Blighty and Oz, Imageworks has bucked the trend by booking more, bigger and more diverse projects.
Upcoming Imageworks projects include “Bewitched,” “The Lion, the Witch and the Wardrobe” and “Spider-Man 3.”