NEW YORK — Mark Bozek, who ankled Barry Diller’s home shopping unit USA Interactive as president to launch his own production shingle, Halo Entertainment, is teaming with former Miramax biz affairs bigwig Steve Hutensky and David Greathouse to produce the comedy feature “Sellevision.”
Kristin Davis and Julia Louis-Dreyfus are in negotiations to topline the pic, based on scribe Augusten Burroughs’ novel of the same name. Plot revolves around characters at a fictional home shopping net, dubbed Sellevision, that’s facing a scandal after one of its hosts snaps.
Bozek, who also worked with Diller at QVC and Fox, will adapt and helm the project, which is eyeing a February start in Florida.
“After 14 years in the network and cable world,” Bozek said, “I felt it was time to move towards fulfilling my goal of creating projects of my own. (Halo’s) first film reflects my past, but also marks the start of an exciting new career venture.”
Privately financed, Gotham-based Halo is aiming to produce up to two films per year. The unit’s slate further includes “Greyt,” an animated feature following a rescued greyhound, and “Ezra’s Wake,” a North Carolina-set murder mystery based on the upcoming novel by scribe John Hart.
Hutensky was exec VP of business affairs at Miramax before ankling the mini-major earlier this year.
Davis has been segueing from “Sex and the City” to the bigscreen of late in such projects as Touchstone’s “Shaggy Dog,” opposite Tim Allen, Robert Downey Jr. and Danny Glover.