Prewitt-Wolf tenure crafted AFI fest relationship
AFMA’s board has extended the contracts of Jean Prewitt as president and CEO and Jonathan Wolf as exec VP and managing director through 2006.
“This is an extremely exciting time for the independent film industry and for AFMA,” said AFMA chair Michael Ryan.
“Our board moved early and enthusiastically to ensure Jean and Jonathan’s continued presence. Both have contributed significantly to making AFMA a quality service organization.”
Prewitt has been in her slots since April 2000, while Wolf joined in 1993 and assumed his current posts in 1998.
Key move during their tenure has been to craft a strategic relationship between the American Film Market and the AFI Los Angeles Film Festival, resulting in the AFM trade show moving from February to November, and the two events joining forces in marketing, sponsorship and scheduling.
The 24-year-old sales event, held in Santa Monica, saw exhibition space at its final winter confab sold out for just the third time in its history with more than 7,000 attendees and over 400 films screened.
AFMA toppers maintain the market’s shift to late in the year is motivated by the alliance with AFI and a need to move out of a cluttered February — which now includes the Academy Awards ceremony.
The trade group originally was known as the American Film Marketing Assn., but adopted the four-letter acronym AFMA as its only designation chiefly because its membership is no longer solely American.