Shingle will provide PR, strategic marketing support
NEW YORK — Miramax Films marketing and PR vet Weiman Seid has ankled the mini-major to launch his own boutique consultancy, Fat Dot.
Initial Fat Dot clients include a spate of indie pics heading to the Sundance Film Festival next month, including Noah Baumbach’s hotly tipped “The Squid and the Whale” and Tim Kirkman’s “Loggerheads.”
Seid’s shingle — which aims to provide both PR and strategic marketing support — also will be working with individual thesp clients Sissy Spacek and Bobby Cannavale.
Seid, who joined Miramax more than a decade ago, exited this week at the level of senior veep of publicity and special projects.
“After working somewhere so wonderful for so long,” he said, “I felt this was the time to test the waters and spread my wings a little bit.”
The exec added that his Gotham-based Fat Dot — the moniker’s derived from the Chinese phrase for “wealth and success” — is focusing on film while eyeing other entertainment opportunities.
During Seid’s run at Miramax, he worked on more than 150 features and many Oscar campaigns.
Highlights included “In the Bedroom,” “City of God” and “The Station Agent.”
Seid further worked on blockbuster fare for Miramax genre arm Dimension Films, including horror spoof hit “Scary Movie.”